Pixel & Panic was founded by two content creators with a mutual love of art, pop culture and Pokémon. They wanted their branding and content to be cohesive, engaging and instantly recognizable in a feed, with a defined creative direction to build and engage their online community.

Together, we honed in on their core brand goals and established guidelines for their visuals, messaging and brand identity across all platforms. From there we built a content plan designed for engagement, shareability and creative flexibility, so their content could evolve over time to meet the needs of their expanding community.